52% Organic Keyword Growth in 20 Days With Content Analysis

After a bad October-November period, one of my sites had lost 16% of its Organic Keywords. Not the worst thing in the world, but as one of the KPI’s (Key Performance Indicators) that I like to track it was enough to require my attention. In cases like this there can be dozens of potential reasons …

Link Building Is Situational, Knowing When & When Not To Build Links

Being involved in SEO for a long time has meant that I’ve met a lot of people, some of whom I would consider good friends. Part of that friendship is hearing about the latest successes and “failures”, offering advice and generally saying “there, there” when something horrific happens. This year we’ve had two fairly large …

Trashvertising: All Publicity Is Good Publicity?

Recently there’s been a number of ‘shocking’ ads being run by large brands such as Pepsi and Nivea. Magically the millennials get pissed off, everyone talks about it and boom, publicity. It’s easy, it works and unfortunately the vast majority don’t have a clue that they’re doing exactly what the brands want them to be doing …