Trashvertising: All Publicity Is Good Publicity?

Recently there’s been a number of ‘shocking’ ads being run by large brands such as Pepsi and Nivea. Magically the millennials get pissed off, everyone talks about it and boom,┬ápublicity. It’s easy, it works and unfortunately the vast majority don’t have a clue that they’re doing exactly what the brands want them to be doing …