Lessons Learned: Why I Won’t Sell Another Course Again

Back in January 2017 I built a course with my old business partner Charles Floate (https://charlesfloate.co.uk/) called On-Page Mastery. Around 250 people bought the course, and even though there was only around 6 hours of content, people loved it. We intended to add more content to the course, but our main business, our SEO Agency …

Trashvertising: All Publicity Is Good Publicity?

Recently there’s been a number of ‘shocking’ ads being run by large brands such as Pepsi and Nivea. Magically the millennials get pissed off, everyone talks about it and boom,┬ápublicity. It’s easy, it works and unfortunately the vast majority don’t have a clue that they’re doing exactly what the brands want them to be doing …