Link Building Is Situational, Knowing When & When Not To Build Links

Being involved in SEO for a long time has meant that I’ve met a lot of people, some of whom I would consider good friends. Part of that friendship is hearing about the latest successes and “failures”, offering advice and generally saying “there, there” when something horrific happens. This year we’ve had two fairly large …

Lessons Learned: Why I Won’t Sell Another Course Again

Back in January 2017 I built a course with my old business partner Charles Floate (https://charlesfloate.co.uk/) called On-Page Mastery. Around 250 people bought the course, and even though there was only around 6 hours of content, people loved it. We intended to add more content to the course, but our main business, our SEO Agency …