After a bad October-November period, one of my sites had lost 16% of its Organic Keywords. Not the worst thing in the world, but as one of the KPI’s (Key Performance Indicators) that I like to track it was enough to require my attention. In cases like this there can be dozens of potential reasons …
Continue reading “52% Organic Keyword Growth in 20 Days With Content Analysis”
It doesn’t matter how many times I write about this subject I always end up coming back to it. Due to various reasons, the SEO community still believes that long-form content is better. Better than what exactly though? The idea has always bugged me. Long-form content is better than concise content? Really bucko? As an …
Continue reading “Long-Form Content For SEO | The Real Truth”
In this article, I wanted to write about the absurdity of prices. In the United States, the Federal Minimum Wage is $7.25/hour meaning the minimum any State can legally provide is $7.25. Some States minimum wage is higher than this, but none can be lower legally. We will use this as a metric to compare …
I recently wrote about situational link building in response to a lot of silly reactions I had seen and heard of happening after the “medic update”. In that post, I argued that trying to use links to build your way out of an algorithmic slap isn’t necessarily the best idea. Unfortunately, I’ve seen the other …
Being involved in SEO for a long time has meant that I’ve met a lot of people, some of whom I would consider good friends. Part of that friendship is hearing about the latest successes and “failures”, offering advice and generally saying “there, there” when something horrific happens. This year we’ve had two fairly large …
Continue reading “Link Building Is Situational, Knowing When & When Not To Build Links”
Recently I teamed up with an old friend to help make some on-page optimizations to his website. In this case it was Todd Foster of Caseo. He runs one of the most successful SEO Agencies in Canada and has done for several years. Todd and his team had already done a very good job of …
Continue reading “Caseo Audit: Text Analysis & Link Sculpting Case-Study”
Heuristics in Psychology are described as “judgmental shortcuts”, the idea being that they allow us to make decisions with less effort by simplifying the entire process. Most Heuristics are innate to us as humans, we use them without knowing we do. However understanding them allows us to avoid these cognitive biases better than those who …
This article is taken from my bonus section on the On-Page Mastery Course. I hope you enjoy it, and if you aren’t already involved with my On-Page SEO Group I recommend you check that out here. What Is A Sitemap? A Sitemap is a basic model of links to help Users and Search Engines …
Back in 2016 I saw an opportunity to dominate a niche with very little investment. I recently sold the site for 4000% ROI. Whenever I decide to get into a niche it’s based on whether I think I can do better than the competition in some way. That’s my main concern. Sure I do competitive …
Continue reading “How I Flipped A Site For 4000% ROI… And 13 Hours Work Total”
Recently there’s been a number of ‘shocking’ ads being run by large brands such as Pepsi and Nivea. Magically the millennials get pissed off, everyone talks about it and boom, publicity. It’s easy, it works and unfortunately the vast majority don’t have a clue that they’re doing exactly what the brands want them to be doing …
Continue reading “Trashvertising: All Publicity Is Good Publicity?”