Being involved in SEO for a long time has meant that I’ve met a lot of people, some of whom I would consider good friends. Part of that friendship is hearing about the latest successes and “failures”, offering advice and generally saying “there, there” when something horrific happens. This year we’ve had two fairly large …
Continue reading “Link Building Is Situational, Knowing When & When Not To Build Links”
Recently I teamed up with an old friend to help make some on-page optimizations to his website. In this case it was Todd Foster of Caseo. He runs one of the most successful SEO Agencies in Canada and has done for several years. Todd and his team had already done a very good job of …
Continue reading “Caseo Audit: Text Analysis & Link Sculpting Case-Study”
Back in January 2017 I built a course with my old business partner Charles Floate (https://charlesfloate.co.uk/) called On-Page Mastery. Around 250 people bought the course, and even though there was only around 6 hours of content, people loved it. We intended to add more content to the course, but our main business, our SEO Agency …
Continue reading “Lessons Learned: Why I Won’t Sell Another Course Again”
Heuristics in Psychology are described as “judgmental shortcuts”, the idea being that they allow us to make decisions with less effort by simplifying the entire process. Most Heuristics are innate to us as humans, we use them without knowing we do. However understanding them allows us to avoid these cognitive biases better than those who …
Ok… Hmm here goes. I’ll catch some hate for this, but whatever I know that’s because it’ll touch a nerve. It doesn’t make this not true. I’ve been doing SEO for a long time now, about six years. Successfully for all of those as I worked at home from day 1… Prior to that, I …
Continue reading “Search Engine Optimization Vs Search Engine Manipulation”