Why I still write a blog and why it matters
It feels like yesterday that blogs were huge. These days, we see fewer blogs than we used to. The term blogger has been replaced with vlogger and influencer. Yes, blogs … Read more
Why I Don’t Speak At Conferences
Conferences are great for attendees, bringing the knowledge from many speakers in a short amount of time. They gain a lot of knowledge for not a whole lot of effort … Read more
The Complete Guide To Thin Content
Thin Content is a term which describes web pages with low value, low quality, or duplicate content. TL;DR – If your site has thin content you should fix it. Even a … Read more
How to write something that doesn’t f***ing suck…
I’m not the best person to write about writing. I can’t deny it. You see the fact of the matter is that I have always disliked my own writing. I … Read more
Optimizing For Average = Correlation
I have a problem with the ‘by the averages’ approach set of tools… And so should you! These tools focus on content analysis which is achieved via cross-comparison of any … Read more
How To Make $10,000 With Your First Ebook
Back in 2019, I launched and sold my first ebook called on-page quick wins. It sold just over 500 copies, and received rave reviews! It was an incredibly validating feeling. … Read more
You Are What You Imbibe
The word imbibe can be used in many ways. Such as, to ‘absorb or assimilate (ideas or knowledge)’. So when I say ‘you are what you imbibe’, or when others … Read more
Proximate Vs. Root Causes
Identifying the differences between proximate and root causes is pivotal to decision-making success. Identifying the root cause or the true course of events is often the difference between successful and … Read more
What You Should Know About Heuristics
Heuristics in Psychology are described as “judgmental shortcuts”, the idea being that they allow us to make decisions with less effort by simplifying the entire process. Heuristics are innate to … Read more