Why I still write a blog (and why it matters)

It feels like yesterday that blogs were huge.

You probably read a couple yourself, maybe you wrote one too.

Yes, there was a time when blogs were a lot bigger than they are today.

So what happened?

The story of what happened is a complex one with many players and events. I am not telling that story today.

Instead, I am going to go the personal route and explain why I still write a blog and why I think it matters.

There are a few reasons why I write a blog…

The power of writing to convey information is easy to take for granted with information being so abundant on the internet. That being said there are a lot of things you still can’t find out on the web and a lot of the existing information that you do find is inaccurate or outdated. It is also worth mentioning that the information does not have to be commercial or formal to be worth posting.

This is great for anyone that likes to write because there is a huge amount of opportunity to write online and share it with like-minded individuals.

What I like about writing on a blog is that unlike elsewhere I don’t have to condense my writing into 100-whatever characters. Or having to write something I know will be popular enough to please an algorithm.

Something that should concern you as much as it does me is that those who do like creating exclusively for those “social” mediums are now seemingly getting to influence future content creator’s choices.

The message is clear…

“Be like me!”

But we should not want to close the chapter on blogs.

Blogs are great at raising awareness about complex issues because you can delve into a subject with comprehensiveness. They offer more substance. You can create additional posts, easily accessible, on related topics. That is why I think the medium is an important one…

Maybe then those who treat people who still blog with anything from disdain to contempt are not the right ones to be guiding others.

Also, understand that as a creator, there is a difference between working on the web and working online and those choices have long-term effects.

Informational websites (infosites) are especially important for the health of the web as an information ecosystem.

Fewer people creating blogs is a bad thing because they are a form of infosite. If we create fewer blogs then we create less information. This is one way the web ecosystem can be damaged.

With many big websites owned by media giants sticking paywalls between you and information and fewer blogs, we’re seeing a real information crisis. This is the opposite of the open web we wanted where we were promised information would be accessible to all.

In economics, information asymmetry is described as a condition where one party has more or better information than the other party. This is an issue we were told the web would solve, ‘the great leveler’, something that has been undermined for years.

As an individual, you can help the web by sharing on it, boycotting paywalled sites, spreading awareness, and supporting creators who create for the web rather than the walled gardens of social media which are often unindexable in search engines or web archives.

You could even go a step further and start writing a blog of your own.

No matter what you decide on doing about it now or in the future, one thing I can say is that you’ve probably come away from reading this with a new thought or idea. Which is exactly my point. Blogs are valuable to us.