Entity Extraction: Tools Comparison

Extracting entities from web pages is an essential task for both planning out content and on-page optimization. Numerous free tools on the market help you achieve this. In this article, we’ll explore three popular tools that are available for free. We’ll use the same excerpt of content from a Healthline article to compare the quantity …

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ChatGPT Detection Vs. Google Rankings

Like many people, perhaps including you, I’ve been exploring the possibilities around OpenAI’s ChatGPT tool. I’ve already used it for many of the SEO (Search Engine Optimization) use cases discussed on social media and elsewhere in detail over the last couple of months. In this insights article, I’ll share some interesting data about whether the …

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Year In Review: 2022

Another year has almost gone. There might be four seasons, four quarters every year. It feels like there have been several more than that. It’s been one of those years. I’m tired, thankful, and looking forward to a break before planning what comes next. New Chapters Since entering my thirties, I’ve felt a growing sense …

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How To Update Blog Content

In this article, we’ll talk about updating blog content and how you should do it. We’ll also explore several scenarios that cover the why, when, and what. TL;DR – You should update your blog content with a strategy that contains different methods and tactics depending on why you are updating the content, and the total …

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Insights: Featured Image Dimensions

Does the size of the featured image or its “dimensions” affect Google’s organic search rankings? That’s something that I decided to put to the test. This is where I should tell you to read on to find out the shocking truth, except it’s not that shocking for reasons you’ll soon understand. Disclaimer: The sample size …

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Insights: Table of Contents

There are many opinions within the SEO community. In many cases, some people believe that a particular approach helps or doesn’t help with gaining better rankings or more organic traffic from Google. However, there are very few definitive studies or insights available. While there are hundreds of thousands of websites using a table of contents …

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The Web Is An Information Ecosystem

Note: This page is a work in progress. The basic idea of the web is to share information and connect it via web pages with hyperlinks. A healthy web means an open web where web pages are linked to and from – often. They should also be accessible for free to be considered part of …

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WordPress Robots.txt Boilerplate

If you use WordPress, you should use a more extensive robots.txt file to optimize your website’s crawlability for SEO. This boilerplate helps with crawl rate optimization by better utilizing the crawl budget that Google has assigned for your website, as it prevents Googlebot from attempting to access unimportant pages while ensuring they can still access …

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Should you be publishing more content?

When it comes to running content sites, our success is aligned with our content. So there are a lot of things we have to get right, and we spend a lot of time thinking about those things. Keyword research Content briefs Quality control On-page SEO More… Getting any of those things wrong can really spell …

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Flowers For Algernon – Book Review

Flowers for Algernon is a story about a man with extraordinarily low intelligence who wants to learn. He wants to learn, to become smart, more than anything. Charlie gets handpicked for an experiment because of his motivation after successful tests on a mouse called Algernon. After the experimental surgery, his intelligence improves gradually, but soon …

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Year In Review: 2021

The last couple of months has flown by. Now, deflated and tired, I’m coming up for air. I’ve neglected this blog. Hello world! I can’t believe we’re so close to Christmas, again. Last year’s turkey is still fresh in my mind. There are meant to be shortages this year, which won’t disappoint too much. I’d …

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What’s The Best Web Hosting for SEO?

In this article, I’ll be teaching you all about the best web hosting for SEO. But this isn’t a typical review. Instead, I’ll be discussing what makes good hosting by explaining high-level technical concepts. I won’t be recommending five or even ten good hosting companies because, in reality, there are only two that you’d ever …

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Python PIP Tutorial

In this Python tutorial, you will learn the basics of PIP. PIP Installs Python or PIP Installs Packages is a package management solution for Python. In this tutorial, you will learn how to stay up-to-date, install packages, uninstall packages, and more. Note: There are some bash commands in this tutorial that may not work for …

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How to Install Node.js on Ubuntu 20.04

Learn how to install Node.js and NPM on Ubuntu 20.04 LTS with this quick tutorial. Tutorial Find the latest version of Node.js through the apt repository. The apt repository version is often outdated compared to the latest long-term support version available on the Node.js website. So we will install it from there instead. Go to …

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Why I Don’t Speak At Conferences

Conferences are great for attendees, bringing the knowledge from many speakers in a short amount of time. They gain a lot of knowledge for not a whole lot of effort – attendees maximize their input. Super efficient, smart. No argument from me. Conferences for content creators are another matter. For example, with physical conferences, the …

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The Complete Guide To Thin Content

Thin Content is a term which describes web pages with low value, low quality, or duplicate content. TL;DR – If your site has thin content you should fix it. Even a single thin page, or section of a page, can harm your sites rankings by lowering its quality scores. There are not always obvious signs that …

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Optimizing For Average = Correlation

I have a problem with the ‘by the averages’ approach set of tools… And so should you! These tools focus on content analysis which is achieved via cross-comparison of any number of competing pages. Once the data is gathered from each competitor it is then compared to your own content. You’ll probably have heard of …

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You Are What You Imbibe

The word imbibe can be used in many ways. Such as, to ‘absorb or assimilate (ideas or knowledge)’. So when I say ‘you are what you imbibe’, or when others say ‘you are what you eat’… It’s really about the idea that we are in some way – the sum of our parts. Analogously to …

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Proximate Vs. Root Causes

Identifying the differences between proximate and root causes is pivotal to decision-making success. Identifying the root cause or the true course of events is often the difference between successful and non-successful outcomes. Example – Proximate vs. Root A proximate cause is a causal link with the most immediate responsibility for an outcome. The root cause, …

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What You Should Know About Heuristics

Heuristics in Psychology are described as “judgmental shortcuts”, the idea being that they allow us to make decisions with less effort by simplifying the entire process. Heuristics are innate to us as humans, we use them without knowing we do. Understanding them allows us to avoid these cognitive biases better than those who do not …

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